Tyles
“Believe, a way to relieve”
By Amrit, Anika, Asma, Md, Yifang
March 16, 2018
The City College of New York
Writing for Engineering ENGL 21007-E
Professor Maryam Alikhani
Executive Summary
We are HAX, a group of students who are currently studying the vast field of computer science. With this in mind, obviously, we had to come up with an app. With our knowledge of coding, teamwork, and communication we bring you “Tyles”. Tyles is a mobile app that targets stressed-out teens and young adults by incorporating art through various given prompts. Tyles’ smooth interface will engage users to use the app, helping to lead them to a stress-free lifestyle. Tyles will help to relieve the constant stress high school and college students experience by providing the concept of interactive touch, enabling them to create their own works of art. We will also allow users, or Tylers, the ability to share, browse, and edit through the work of other Tylers. Tyles will help to relieve the constant stress high school and college students experience by providing the concept of interactive touch, enabling them to. create their own works of art. We will also allow users, or Tylers, the ability to share, browse, and edit through the work of other Tylers.
Table of Contents
- Opportunity Recognition
1.1 Introduction/Problem 4
1.2 Mission Statement 4
- Market Research 4-10
2.1 Market Research 4-6
2.2 Target Market 6
2.3 Competitors 7
2.4 Competitive Advantage 7-8
2.5 Business Growth/Objectives 8-9
2.6 Challenges 9
- Financial Information & Operations 10-13
3.1 Definition of One Unit 10
3.2 Business Model 10
3.3 Economics of One Unit 11-12
3.4 Fixed Expenses for One Month 12
3.5 Income Statement for First Year of Operations 12-13
- Promotion 13-16
4.1 Marketing Plan 13-14
4.2 Promotion 14
4.3 Sales Methods 15
4.4 Sales Estimates 15-16
5.Conclusion 17
- References 18
Tyles
Business Plan
“Believe, a way to relieve”
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OPPORTUNITY RECOGNITION
1.1 Introduction/Problem
Most high school and college students today experience stress at unprecedented levels due to school work, personal problems, and family problems, making them feel overwhelmed and exhausted throughout their day. They often lack time for themselves, but with Tyles, people will be given a platform to destress in a very convenient way. As an Android app, Tyles will offer features such as free-hand drawing, browsing, sharing and editing upon others work to make the app interactive and unique. Tylers will be able to use this app on the go during anytime with our offline mode making it easily accessible.
A study was held, in which researchers observed the ill create art, reporting back that art filled occupational voids, distracted the thought of illness, reduced stress and increased positive emotion.[1] In other words, art creates a positive difference in emotion and personality. These benefits can be experienced by both people with illnesses and everyday people who experience stress.
Our survey shows that 88% of teenagers say they feel stressed very often, creating a need for our app. Furthermore, 68% of teenagers stated they use Facebook and Instagram specifically as a way to deal with their stress. As a result, Tyles offers both browsing and sharing as its features. Our app will help Tylers alleviate their stress effectively with methods they are familiar with.
In addition, our surveys demonstrated that 80% of teenagers would want to download an app that involves creativity and 52% who would want an app that gives users methods to relieve stress. This would show people will be ready to download our app, being that Tyles is the perfect tool for young people to relieve stress in the most effective and engaging manner.
1.2 Mission Statement
Tyles will help to relieve the constant stress high school and college students experience by providing the concept of interactive touch, enabling them to create their own works of art. By both partnering with high schools and offering Tyles as a freemium app via Google Play, Tylers will be able to relieve their day-to-day stress via free-hand touch drawing, browsing and editing others’ work, and using Tyles as a creative outlet.
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MARKET RESEARCH
2.1 Market Research
The size of the healthcare industry is continuously growing, with an annual revenue of $1.668 trillion and 688,569 employees/service providers. The technology/health industry will continue to grow at a rapid rate being that many individuals are health conscious.[2] 79% of Americans are willing to use wearable devices to manage their health. Significant numbers are already using health and fitness apps on their smartphones and tablets.[3] On the other hand, the international art market size is $64 billion,[4] New York is placed as the top creative hub according to the EY[5]. People are willing to buy health related apps in exchange for a healthy lifestyle. Google offers a “Keep Calm and Carry On” section under the Health category within the Google Play Store. They offer apps that are stress relieving and relaxing. As a result of this, we will be able to promote our app through the Google Play Store. The mobile app health industry’s current value is $10 billion and is expected to rise to $31 billion by 2020 (+15%).[6]
Description of potential market:
There are 8,354,889 New Yorkers. 1,144,620 are New Yorkers ranging from the ages of 15-24 and our target market. Based on our surveys. 476,162 of our target market are willing to download our app.[7]
BML Survey:
In order to find out whether people responded better to topic or themed prompts, we surveyed 50 teenagers and young adults by asking them questions. 68.75% gave us theme related prompts when we asked them to describe a drawing that they had created. This suggests that people would have a better understanding on what to draw if a prompt is provided.[8]
First Survey:
We surveyed people to find out if there was a need for our app. 65.31% said they were stressed out by school or school related activities when asked what stressed them out the most so we concluded that people were actually stressed out by their daily activities and needed a way to destress.
Second Survey:
We surveyed teenagers to confirm if they had ways to deal with stress. This was so that we could find out whether or not individuals would see a need for our app. Our survey showed that 88% said they feel stressed very often, demonstrating there is a need for our app. 68% of these individuals said that they used social media, specifically Facebook and Instagram, as a way to deal with their stress.
Other research:
Despite the fact that approximately 30% of overall teens have health issues relating to stress, they do not realize that stress is the main cause of these problems. 54% of teenagers are unaware that the amount of stress they take in can damage their mental and physical health. They also lack an efficient and definite solution to their stress. 42% of those who do understand the consequences of stress state they do not take enough action to combat it.[9]
Teenagers harbor a large quantity of health issues that result from facing too much stress. This interrupts their daily routine, creating difficulty for many people. Tyles will provide a platform that will help these teenagers get rid of stress.
2.2 Target Market
Demographic:
Our target end consumer is 15-24 years old and is in a lower to middle class family. This person’s household income is $42,000 or less to $125,000.[10]
Psychographic:
Tylers can be categorized in three different ways:
- Jimmy participates in extracurricular activities, works, and goes through family problems. Due to being involved in multiple activities, Jimmy has a lot of stress to deal with. Since he uses public transportation, Jimmy is actively using apps on his phone to pass time. He does this to temporarily relieve the stress he faces throughout the day.
- James has trouble managing his He often procrastinates and does not complete his work. Instead he strives to be accepted by society and keeps up with the latest fads by wearing the latest clothes, which shows he is very insecure.
- Samantha tends to be stressed over household and financial problems. She has trouble expressing the way she feels to people and usually hides her This would show that Samantha does not have an outlet for her stress.
The similarities these individuals all share would be that they all have trouble expressing how they feel, such as talking about their family situation or their social life in general. They all share the similarity of taking their grades into consideration. They need a way of releasing their stress so that they can focus on their academics. They all take public transportation to get to their destinations, giving them an opportunity to use their mobile devices to pass the time to relieve their stress.
Geographic: Tyles can be found on the Google Play Store in New York City.
Buying Patterns:
They spend most of the money they earn from work on clothes, accessories, and the latest devices. These people try really hard to impress people by wearing the trendiest clothes. Our target market is focused on school and their social life.
2.3 Competitors
Direct Competitors:
Colorfy focuses on relieving stress through art. They do so by offering in-app purchases and a $8.00 subscription to Colorfy Plus. Colorfy offers various free templates to the users but requires users to buy a subscription to receive newly updated ones, thus limiting their users. Also, not all the users would want to use the templates that are provided.
Similar to Colorfy, Color Therapy offers different templates, varying from patterns to architecture, allowing you to quickly create artwork within a few taps. However, some weaknesses of the app would be its lack of consideration towards the number of ads users experience during the usage of the app. Based on the reviews of Color Therapy in the Google Play Store, consumers have complained that the app generates too many ads, depriving them of actually being able to create their own artwork. Color Therapy does not offer users the ability to save their work, which is a crucial feature if users want to go back and complete their work.
Indirect-Competitors:
Draw Something is available on the Google App Store and is a social game where the user is assigned a word and is given a minute to draw it while other players try to figure out what the word is. The app puts an emphasis on social interaction. Its key features are guessing and the ability to play with friends and family. The guessing feature allows users to try to guess a word based on the provided artwork. Their main source of revenue would be through their freemium and ad-based business models allowing for users to purchase virtual currency. The app does excel at providing new and fresh content to the users; however, it does not provide full customer satisfaction.
Calm claims to bring clarity and peace to its users and is free to download. It offers a subscription business model where users can purchase new features and sessions for $4.99 to $299.99. Calm states it is able to bring clarity and peace within oneself through the implementation of meditation and yoga. Calm acknowledges the stress that people experience in their daily lives, hence providing a platform that helps people lead a normal and healthy life. Although the app achieves its purpose, users find the app to be time-consuming and repetitive.
2.4 Competitive Advantage
| Tyles | Colorfy | Color Therapy | Draw- Something | Calm | |
| Business model
|
-B2C- Ad-based and Freemium
-B2B2C- Subscription targeting NYC high-schools |
-Freemium -Subscription | -Ad-based | -Freemium
-Ad-based. |
-Subscription |
|
Features
|
-Coloring
-Free-hand Drawing -Browsing -Sharing -Editing |
-Given Templates
-Coloring -Sharing -Browsing |
-Templates | -Free-hand drawing | -Meditation sessions
-Soothing music |
|
Tone
|
-Relaxation
-Fun -Creativity |
-Relaxation | -Relaxation | -Fun
-Teamwork |
-Peaceful |
Overall, after analyzing the differences and similarities of Tyles with its competitors, we believe that Tyles can be a leading stress-relief and creativity app with unique drawing, browsing, and editing functionality. Tyles stands apart from its competitors with its combined stress-relief and artistic offers. Tyles’ subscription model is different from its direct competitors because Tyles sells their product to another business that will then be distributed to the consumer through the B2B2C model. Tyles hopes to collaborate with schools to reach new Tylers, and reduce overall stress in schools. It targets schools looking to promote stress management, mental health and well-being, and creativity.
2.5 Business Growth/Objectives
Short-Term Goals:
Tyles’ direct-to-consumer model will use several guerilla market promotional methods to grow and build. Tyles will look to grow both its B2C and B2B2C business models as a short-term goal. For the school subscription model, we’ll look to get two high schools on-board for a pilot program by January 2019, and look to grow the number of schools and subscriptions over the course of the year. We will post promotional content, such as contests, articles, and the occasional quote of the day, on Facebook and Instagram on Mondays and Sundays twice a day. From our surveys, our target audience is stressed the most on these two days. This will help us spread our app faster to others. From social media platforms, we aim to obtain 300 total likes/follows on Facebook and Instagram within 3 months. Throughout this three-month period, we will add some new but minor functions within the app, optimizing it so that we obtain more users. An example of this would be adding in a new color pack or even a coloring utensil.
Long-Term Goals:
Tyles plans on adding new features to the app to our future updates with existing features included which are coloring, editing, browsing, and sharing.
New Features:
- One new feature is a wish list feature which allows users to save others’ artworks that they want to edit later with a click of a button.
- Another new feature is a multiplayer free-hand drawing mode that allows users to sync together and draw the same word prompt in their own interpretations. A gallery of all their interpretations of that one word would appear after they are done. Our goal is to continuously add new features to the Tyles’ updates to gain more users and to keep our existing customers engaged.
Getting More Users:
- Tyles will look to expand to 4 more high schools ahead of the 2017-2018 school year. We will reach out to public, private, specialized, and charter high schools in the New York City area, as well as special needs programs and local universities.
- Once Tyles gains 10,000 users through word of mouth, guerrilla marketing, and promotions, we will replace the ad-based business model and subscription business model to a business model that features growing artists’ artwork. Artists will get the chance to promote their work through Tyles by paying $3.00 to post an artwork that will be featured on our home page for a week. This will help give growing artists fame, expand our galleries, and give it more diversity.
Expand Our App:
- Currently, our app will target teens and young adults located in New York City, but once Tyles obtains $10,000 in revenue, we plan on using this revenue to expand our means of promotion by making it available for those across other states in the United States. We will also look to expand the subscription model to schools across the East Coast. As a result, this would be an opportunity to understand our target market better with providing us an outlet to make necessary improvements we receive through reviews on the Google Play Store.
Partnership:
- Moreover, we think that our app could provide assistance for the students in special need programs because these students often face more difficulties than regular schools’ students, whether it’s in terms of their comprehension skills or articulation skills. With Tyles, it will make their learning process much easier and fun.
2.6 Challenges
Short-Term Challenges:
Setting up our initial pilot programs with NYC high schools will prove to be a challenge, but once these are in place, we’ll be able to use what we’ve learned from these programs to improve the subscription program. Tyles may face other new direct competitors which would negatively affect the number of our app downloads. Another short-term challenge Tyles may face is increasing the amount of likes and followers to our social media pages outside our personal circle of friends and families. In addition, our promotional method of giving students flyers and stickers about our app may not interest them to download our app, which would make this promotional method not effective.
Long-Term Challenges:
Getting people to use our app often will be challenging. Our app is not able to get many users to join and stay because they only use our app for a short amount of time and only days when they are most stressed and need an outlet. In addition, the majority of people who use our app every few weeks is also less likely to buy our in-app purchases or spend money because most of our target market would go for free apps and features, considering that they don’t earn money or earn less money than any other groups. We would like to partner with schools and school boards to expand Tyles’ reputation as a stress-relief app for students, which will take a significant investment of time and relationship management with school administrators.
- FINANCIAL INFORMATION & OPERATIONS
3.1 Definition of One Unit
Tyles will make $1.99 per 1,000 ad impressions from Google AdSense for each pop-up ad. The app itself will be free but will include in-app purchases that will enhance the user’s experience; these add-ons will cost $0.99 each. We will also make money from schools. Each unit, or school, is worth 300 accounts, and each account costs $5.00.
Low stickiness: High-school and college students are stressed throughout their school year and will want to use it because it provides them with stress relief encountered by school work and personal issues. On days when they are stressed, teenagers will use this app once to create their artwork or finish their incomplete work, which demonstrate low stickiness in that they do not use the app often.
High utility: This app is designed to provide users the ability to create their own works of art or browse through others’ work to further enhance them to their desire. The app is meant to be interactive for the consumers, applying the concept of interactive touch to create, color, and edit upon work.
3.2 Business Model
Tyles will partner with NYC high schools, including public, private, specialized, and charter high schools, as well as special needs programs and local universities, catered to helping students relieve stress. Schools and school board administrators are important customers for Tyles in our Business-to-Business-to-Consumer (B2B2C) business model. We believe it is the quickest way to connect with the students and fulfill their needs in terms of stress management. The Tyles team conducted an informational interview with a school principal, Holly McGuigan. She stated, “It’s always about cost and how you’re going to get appeal.” Tyles shares a similar value in which we’ll offer a $5.00 per student per year subscription, which will be ad-free and all premium feature content will be provided. We will also feature tech support and troubleshooting to the schools while each subscription is active. We plan on partnering with two high schools in the month of January and four in the month of September. Students will be able to report bug problems and receive customer support from us.
Since high school students and college students do not earn money or earn very little, they are not willing to pay for an app in the Google play store. As a result, Tyles is an application that they can download for free. To compensate for the free app, the application has pop up ads that will occur on a timely manner so that the user won’t feel too bothered when drawing.
Tyles will also use a freemium model by including a variety of different add-ons, such as color packs and drawing utensils that are available for a one-time fee of $0.99 each, that will allow Tylers to create more in-depth art and inspiring creations for others to see. We adopted the subscription, ad-based, and freemium model to allow Tylers to obtain the best experience possible with our app while allowing our company to create a revenue by offering such features.
3.3 Economics of One Unit
School Partnerships
| Selling Price per Unit | $5.00 | ||
| Variable Expenses per Unit | |||
| Costs of Goods Sold | |||
| Materials | $0.00 | ||
| Labor | $0.00 | ||
| Total Cost of Goods Sold | $0.00 | ||
| Other Variable Expenses | |||
| Commission | $0.00 | ||
| Other | $0.00 | ||
| Total Other Variable Expenses | $ 0.00 | ||
| Total Variable Expenses | $0.00 | ||
| Contribution Margin per Unit | $5.00 |
Ad-based:
| Selling Price per Unit | $0.12 | ||
| Variable Expenses per Unit | |||
| Costs of Goods Sold | |||
| Materials | $0.00 | ||
| Labor | $0.00 | ||
| Total Cost of Goods Sold | $0.00 | ||
| Other Variable Expenses | |||
| Commission | $0.00 | ||
| Other | $0.00 | ||
| Total Other Variable Expenses | $ 0.00 | ||
| Total Variable Expenses | $0.00 | ||
| Contribution Margin per Unit | $0.12 |
In-app purchases for add-ons(Freemium):
| Selling Price per Unit | $.99 | ||
| Variable Expenses per Unit | |||
| Costs of Goods Sold | |||
| Materials | $0.00 | ||
| Labor | $0.00 | ||
| Total Cost of Goods Sold | $0.00 | ||
| Other Variable Expenses | |||
| Commission | $0.30 | ||
| Other | $0.00 | ||
| Total Other Variable Expenses | $ 0.00 | ||
| Total Variable Expenses | $0.00 | ||
| Contribution Margin per Unit | $0.69 |
3.4 Fixed Expenses for One Month
| Expense Type | Monthly Cost | Explanation |
| Insurance | $00.00 | People that post their work are posting at their own risk |
| Salary | $00.00 | We do not need to hire anyone |
| Advertising | $545.67 | Advertising will be done through giving out art stickers and flyers to schools and boosting posts on Facebook |
| Interest | $00.00 | We are receiving help from no other platforms or services that require us to pay interest |
| Depreciation | $00.00 | We use our own mobile devices and laptops |
| Utilities | $30.00 | Server Network |
| Rent | $00.00 | Work will be done privately or on provided ground |
| Other Fixed Expenses | $2.08 | A one-time fee to get our app onto Google Play |
| Total Fixed Expenses | $577.75 |
3.5 Income Statement for First Year of Operations
| A | REVENUE | selling price×units sold | $12,057.42 | ||
| B | Gross Sales | selling price×units sold | $12,057.42 | ||
| C | Sales Returns | selling pricexunits returned | $0.00 | ||
| D | Net Sales | B–C | $12,057.42 | ||
| VARIABLE EXPENSES | |||||
| Costs of Goods Sold | |||||
| E | Materials | cost of materials×units sold | $0.00 | ||
| F | Labor | cost of labor×units sold | $0.00 | ||
| G | Total Cost of Goods Sold | E+F | $0.00 | ||
| Other Variable Expenses | |||||
| H | Commission | cost of commission×units sold | $141.00 | ||
| I | Packaging | cost of packaging×units sold | $0.00 | ||
| J | Other | cost of other costs×units sold | $0.00 | ||
| K | Total Other Variable Expenses | H+I+J | $141.00 | ||
| L | Total Variable Expenses | G+K | $141.00 | ||
| M | CONTRIBUTION MARGIN | D–L | $11,916.42 | ||
| FIXED OPERATING EXPENSES | |||||
| N | Insurance | cost of insurance×12 months | $0.00 | ||
| O | Salaries | cost of salaries×12 months | $0.00 | ||
| P | Advertising | cost of advertising×12 months | $6,548.04 | ||
| Q | Interest | cost of interest×12 months | $0.00 | ||
| R | Depreciation | cost of depreciation×12 months | $0.00 | ||
| S | Utilities | cost of utilities×12 months | $360.00 | ||
| T | Rent | cost of rent×12 months | $0.00 | ||
| U | Other fixed expenses | cost of other×12 months | $2.08 | ||
| V | Total Expenses | N+O+P+Q+R+S+T+U | $6,910.12 | ||
| W | PRE-TAX PROFIT | M–V | $5,006.30 | ||
| X | Taxes (15%) | W× 0.15 | $750.94 | ||
| Y | NET PROFIT | W–X | $4,255.35 | ||
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PROMOTION
4.1 Marketing Plan
- People: Tyles aims to create this app specifically for college students and high school students who are overwhelmed with the amount of responsibilities they carry on, whether it is their academic life, social life, jobs, or personal issues. We plan to market Tyles to school boards and school administrators. We will also offer schools promotional materials to help with student uptake of the subscription-based Tyles app.
- Pricing: An ad-supported version of Tyles is free to download on Google Play Store, and will feature downloadable premium content for $0.99 each. For our B2B2C model, we conducted interviews with school administrators, and settled on a subscription price of $5 per student per year, which we feel is a low price based on our discussions.
- Place: Tyles will start in NYC and will expand nationwide because we want to give others an opportunity to use our app. By doing so, it would also expand our business opportunity, which will provide us with more customers to serve.
- Product
Features:
- Drawing will give our customers a platform to express what they want in their own way.
- Editing gives the customers a tool to perfect others’ art in any way they like.
- Browsing allows the user of the app to view others’ work for inspiration and enables them to use it as template to edit upon.
- Sharing will allow others to post their artwork for others to see.
- Offline availability lets users access our app without Wi-Fi.
Customer Benefits:
- Overall, these features provide an enjoyable experience to the customers who use our app and will help them to de-stress when needed. Furthermore, with the freestyle drawing and editing features, it would allow customers to explore their skills and learn from others’ artwork posted as well.
- Being able to draw freely boosts their creativity
- Will be able to relieve everyday stress and anxiety by concentrating only on creating artwork.
4.2 Promotion
- We will promote through social media platforms, such as Facebook and Instagram. We chose this method of promotion because in the surveys we took, 68% of our respondents said they purposely use social media as a tool to destress. Taking advantage of this, we decided to get the word out of our app through social media. We have made plans to post on certain days of the week, preferably Sunday and Mondays, being the most stressful days as stated by our survey respondents.
- We will also distribute flyers and stickers to school administrators, where we will get a chance to attract more Tylers onto our app. We will also provide our school subscribers with flyers and stickers, which will get their students to use our app. These stickers and flyers will include a QR code for those who want to easily download our app.
- Another method of promoting our company will be going to art exhibitions or art related gatherings around the city. This would be due to the fact that our app targets teenagers and young adults that have a psychographic of being on the artistic side. By doing so, we will gain app awareness and be able to receive data on the app to further enhance it, making it more appealing to consumers.
- Through social media, we will hold small contests in which the users will have the ability to enter their personal drawings. The winner will have their work showcased in the recommendations portion of the search in the app. This will allow our consumer to engage in our app and feel that the Tyles’ community takes in consideration of their opinion. The contest will encourage more users to download the app and spread the word to their peers.
- We will advertise to schools from all types through pitching about our app and by handing in stickers and flyers. We aim to convince at least two schools by January as our pilot project. Not only will our target market receive knowledge, but it also gives opportunities for us as a company to grow and expand in terms of awareness and usage.
- We will put an ad campaign on Facebook when students start school where we will boost our posts. We plan to use the profit we earned from the first eight months to further increase the amount of users to download the app and gain awareness on social media.
- 3 Sales Methods
We lead with attempting to appeal to schools, state education boards, and school administrators. We will pitch Tyles’ subscription based model as a product to help high school students deal with anxiety while expressing themselves. Each month, we will give 1,000 stickers and 1,000 fliers to the guidance counselors of one large high school so that they can spread the word about our app to the students by giving stressed students fliers and stickers. This advertising strategy will only be used in the first six months to acquire a linear increase in customers. From this effective advertising strategy, stressed students will read the flier that describes our app’s features and benefits, place the creative art stickers on their lockers and binders, and download our app through the Google Play Store for free.
A service that we would have in our app is add-ons, such as color packs and drawing utensils that are bought for $0.99 each. The add-ons will be different variants/shades of colors that come in packs. These packs will have themes that correspond with them. When a pack is purchased, it can be used with the default drawing utensils and the user’s purchased drawing utensils. The packs are located within the color bar and is $0.99 each. Packs will have a 2-day free trial so that users can try out the color before purchasing. When new packs are released, a prompt will show up after opening the app telling the user that a new pack is available. The add-ons will include a “fall pack,” “night pack,” “desert pack,” etc. For example, the fall pack will contain colors like olive, army green, forest green, chartreuse, and garnet. The packs will also be optional but it will be difficult to create detailed artwork with the default colors. Different utensils can also be bought. Users that buy these drawing utensils will be able to draw with different tones and textures. This will enhance the user’s experience by letting the user edit and shade easily.
4.4 Sales Estimates
Partnership with School (Subscription)
| Month | New Customers | Units
(New Customers) |
Units
(Existing Customers) |
Units Total | Revenue |
| January | 2 | 600 | 0 | 600 | $3000.00 |
| February | 0 | 0 | 600 | 600 | $0 |
| March | 0 | 0 | 600 | 600 | $0 |
| April | 0 | 0 | 600 | 600 | $0 |
| May | 0 | 0 | 600 | 600 | $0 |
| June | 0 | 0 | 600 | 600 | $0 |
| July | 0 | 0 | 600 | 600 | $0 |
| August | 0 | 0 | 600 | 600 | $0 |
| September | 4 | 1200 | 600 | 1800 | $6000.00 |
| October | 0 | 0 | 1800 | 1800 | $0 |
| November | 0 | 0 | 1800 | 1800 | $0 |
| December | 0 | 0 | 1800 | 1800 | $0 |
| Annual Total | 6 | 1800 | 10200 | 7680 | $9000.00 |
Ad-based
| Month | New Customers | Units
(New Customers) |
Units
(Existing Customers) |
Units Total | Revenue |
| January | 920 | 920 | 0 | 920 | $110.40 |
| February | 948 | 948 | 460 | 1408 | $168.96 |
| March | 962 | 962 | 704 | 1666 | $199.92 |
| April | 970 | 970 | 833 | 1803 | $216.36 |
| May | 1010 | 1010 | 902 | 1912 | $229.44 |
| June | 987 | 987 | 956 | 1943 | $233.16 |
| July | 978 | 978 | 972 | 1950 | $234.00 |
| August | 979 | 979 | 975 | 1954 | $234.48 |
| September | 1018 | 1018 | 977 | 1995 | $239.40 |
| October | 1010 | 1010 | 998 | 2008 | $240.96 |
| November | 1010 | 1010 | 1,004 | 2014 | $241.68 |
| December | 1021 | 1021 | 1,007 | 2028 | $243.36 |
| Annual Total | 11,813 | 11,813 | 9,788 | 21601 | $2,592.12 |
In-app purchases for add-ons (Freemium)
| Month | New Customers | Units
(New Customers) |
Units
(Existing Customers) |
Units Total | Revenue |
| January | 18 | 36 | 0 | 36 | $35.64 |
| February | 19 | 38 | 0 | 38 | $37.62 |
| March | 19 | 38 | 0 | 38 | $37.62 |
| April | 19 | 38 | 0 | 38 | $37.62 |
| May | 20 | 40 | 0 | 40 | $39.60 |
| June | 20 | 40 | 0 | 40 | $39.60 |
| July | 20 | 40 | 0 | 40 | $39.60 |
| August | 20 | 40 | 0 | 40 | $39.60 |
| September | 20 | 40 | 0 | 40 | $39.60 |
| October | 20 | 40 | 0 | 40 | $39.60 |
| November | 20 | 40 | 0 | 40 | $39.60 |
| December | 20 | 40 | 0 | 40 | $39.60 |
| Annual Total | 235 | 470 | 0 | 470 | $465.30 |
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CONCLUSION
As you can see we all go through the grind nonstop day in and day out full of stress. That is why Tyles is here to provide you an outlet to destress through incorporating art. Tyler’s can create their amazing art through free hand or through adding upon their friends drawing. And with multi shades of color available and along with being able to share through social media, Tyles will allow you to have fun and show others. We will strive to bring excellence in this application by listening to the feedback from the community on ways to improve the app, and further exposing our app to potential customers. The future is bright for an app like this, technology is ever-expanding and we are at the forefront of it.
REFERENCES
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Figure 2f from: Irimia R, Gottschling M (2016) Taxonomic revision of Rochefortia Sw. (Ehretiaceae, Boraginales). Biodiversity Data Journal 4: E7720. https://doi.org/10.3897/BDJ.4.e7720. (n.d.). doi:10.3897/bdj.4.e7720.figure2f
James Clear. (2017, October 02). Make More Art: The Health Benefits of Creativity. Retrieved May/June, 2018, from http://jamesclear.com/make-more-art
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